Ebook Marketing -
Writing Words that Sell
A Review of the Step by
Step Copywriting Course
by Viki Nygaard
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Price: $197.00 US
Availability: 209-page spiral-bound copywriting workbook, bonus audio chat MP3's on CD
Order now from 2CO
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As a professional designer, my job is
to design in such a way that the end result is organized, eye-catching
and overall, pleasing to the viewer. I know that in order for the
end result to have the desired impact, it is critical that I have
a strong understanding of the target audience I am designing for.
Likewise, when writing sales copy, whether it's for a Web site
or a brochure or for Google AdWords, those written words MUST speak
to the reader. They need to appeal to them on an emotional level
so that they respond by purchasing your product or service.
Karon Thackston's Step-by-Step
Copywriting Course teaches you how to do just that. The
course starts out by stressing the importance of knowing your target
audience as well as you know the back of your hand. Karon then goes
on to explain the 4 personality types and how men and women differ
when it comes to the buying process. She then teaches you specific
words that you can use to appeal to your customer's behavioral style.
(I found this valuable information alone to be
worth the price of the ebook. I keep it by my computer to quickly
refer back to time and time again as I write my own advertising
copy, and even when I'm designing).
Some of the things you will learn include:
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- the unique advantages and differences between short copy
and long copy
- the impact of powerful headlines, how to use testimonials
to increase sales
- how to turn features into benefits your customers won't
want to live without.
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You will even learn how to write search engine optimized copy as
well as captivating ads for Pay-Per-Click search engines.
There are 19 lessons in all. Each lesson comes with exercises,
assignments, and valuable real-life examples of what works...and
what doesn't. You will also receive 6 mp3 audio chat bonuses - not found
anywhere else - as well as a satisfaction, money-back guarantee.
If you want to increase your Web site sales,
or are looking to write powerful advertisements, the Step-by-Step
Copywriting Course will help you become the effective copywriter
you've always dreamed of being.
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